You've done it. You've written a book, gotten a publisher, and it's time to get the word out to readers. But how exactly does that work?
For some writers, tooting their writerly horns comes easily. For others, not so much. Some are afraid that if they promote themselves, they’ll annoy people. They’ll sound like carnival barkers. They’ll cheapen what they hope is quality work.
But self-promotion doesn’t have to shameless or tacky. In fact, it’s becoming increasingly important — and expected — for writers to build their author platforms even before their first book comes out.
